Volcom Clothing- V.Co-Logical Series

volcom-v.co-logical-series.jpg The Volcom V.Co-Logical Series is a new line that is helping the industry move in the right direction. The series is Volcom's socially responsible effort to protect and sustain our planets shrinking natural resources. Comprised of 100% organic cotton, hemp, vegetable dyes and other sustainable alternatives, Volcom is only using materials that are help making our future better. In addition to Envirosurfer donating 1% For The Planet, each V.Co-Logical Series purchase you make, Volcom will also donate 1% For The Planet.

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Video Transcription

Hi, I'm Derek Sabori, and I am Volcom's Director of Sustainability and Corporate Social Responsibility. The reason we're coming to you today is to talk to you about all the initiatives. You're seeing a lot of New Future things happening here in 2011. There's more coming in 2012, and our goal today is to make sure that everybody knows what New Future is all about.

New Future basically and simply is our umbrella title for our sustainability and our corporate social responsibility program. It's supported specifically by two things. It's made of our V.co-logical series and our Give Back series. You'll find organic cottons in there, recycled materials, and also for that line we're a 1% For The Planet member. So 1% of every sale that comes from our V.co-logical series goes back to environmental organizations.

Our Give Back series, on the other hand, is one where we're supporting people. It's more people-based. It's one where we align with a non-profit organization that is doing great things in the community to give back.

Effective immediately, we're striving to lower our global ecological impact compared to previous years and also maximize our positive social impact that we have across the board. We're going to always look at energy and fuel consumption, waste and recycling, water consumption, our greenhouse gas emissions, and then our giving back, how are we giving back to people in the community. The only way we're going to make progress and be successful in our New Future vision is for us all to work together.